FTC Issues Guidance For Mobile App Developers
On September 5, the Federal Trade Commission published its first guide specifically with mobile app developers in mind. Entitled “Marketing Your Mobile App: Get It Right From the Start,” the guide is not legally binding, but it does set out guidelines to help mobile app developers comply with truth-in-advertising and privacy laws. In particular, the guide lays out seven principles for complying with federal data privacy requirements under statutes like the Graham-Leach-Bileley Act, the Fair Credit Reporting Act, the Child Online Privacy Protection Act, and the Federal Trade Commission Act. Click here for the press release and a link to the guide.