Have you ever been tempted to delete a social media message you posted that exposes you or your company to liability? That post that seemed like a harmless joke but now could turn into evidence in a wrongful termination lawsuit. Or that photo that could cast you in an unflattering light. If it ever crossed your mind that no one will notice if you simply pressed the “delete” button, here’s a case illustrating why succumbing to the temptation doesn’t end well.
In Crowe v. Marquette Transportation Company, Gulf-Inland, LLC, 2015 WL 254633 (E.D. La. Jan. 20, 2015), Brannon Crowe sued his employer, Marquette, for injuries he sustained due to an accident that allegedly occurred at work. Marquette discovered a Facebook message Crowe had allegedly sent to a co-worker in which he admitted injuring himself while fishing. This prompted Marquette’s lawyers to serve Crowe with a discovery request for a complete copy of Crowe’s Facebook history.
Crowe’s response to the request was that he didn’t “presently” have a Facebook account. When confronted in his deposition with a printout of a Facebook message that appeared to have been sent from an account with the username “Brannon CroWe,” Crowe claimed that he stopped having a Facebook account around October 2014, and that his account had been hacked. To substantiate his hacking claim, Crowe pointed out rather unconvincingly that, unlike the username on the printout, there’s no capital “W” in his name.
Crowe wasn’t entirely forthcoming. Although Crowe was technically correct that he didn’t have an active Facebook account when he responded to the request in December 2014, the truth was that Crowe deactivated his Facebook account four days after receiving the discovery request in October 2014. To make things worse for Crowe, data in a deactivated Facebook account isn’t deleted. A deactivated Facebook account can be reactivated at any time. Needless to say, the court was displeased with Crowe’s attempts to evade discovery. The court ordered Crowe to provide Marquette with his entire Facebook account history and the login information for all his Facebook accounts.
Although Crowe involved an employee who tried to hide unhelpful social media information, the lessons from the case apply equally to employers. Deactivating a social media account doesn’t necessarily shield information in the account from discovery because the information is probably still available. Deleting a social media account also doesn’t always mean the information in the account is gone forever. It’s not unusual for social media providers to store deleted user data in its servers before permanently deleting the information. And even if social media information is truly deleted, that in itself can be problematic. A person (or company) has a duty to preserve evidence that’s relevant to reasonably anticipated litigation. Violating the duty to preserve can lead to unpleasant consequences, including court sanctions.
Learn from Crowe’s example. The next time you’re tempted to dispose of an incriminating Facebook post, deactivate the temptation, not your Facebook account.
The National Labor Relations Board (NLRB) recently took the unprecedented position that an employer violated federal law by failing to engage its employees’ union in collective bargaining regarding its response to a data breach. The U.S. Postal Service (USPS) was the target of a 2014 data breach affecting over 800,000 of its current and former employees. The NLRB filed complaints against the USPS claiming that it executed its response to the breach without engaging in collective bargaining with the union. That’s a violation of National Labor Relations Act (NLRA) provisions mandating collective bargaining for any issue that relates to the “wages, hours, and other terms and conditions of employment,” the NLRA alleged.
The NLRB complaints specifically allege that the USPS violated the NLRA by failing to collectively bargain with the union about the impact of the breach on union members. The USPS also allegedly violated the NLRA by unilaterally providing a remedy for the breach (one year of credit monitoring services and fraud insurance at no cost to employees) without giving prior notice to the union and providing it with an opportunity to negotiate the remedy. The NLRB complaints arose from charges filed by the American Postal Workers Union and the National Rural Letter Carriers’ Association regarding the manner in which the USPS handled the breach.
This marks the first time the NLRB has suggested that data breach response and notification measures affecting employees relate “to the wages, hours, and other terms and conditions of employment” under the NLRA. If the NLRB’s position is found to have merit, that potentially makes the breach response process more complicated and costly for unionized organizations. Union negotiations would need to be conducted at the same time the organization is dealing with fallout from the data breach, such as repairing damage to internal systems, investigating the breach, and complying with breach notification laws. Union negotiations could put tremendous pressure on organizations trying to comply with data breach laws that require notification within a short time period after discovery of the breach. There is also a heightened risk of leaks to the press if organizations must notify unions before giving formal notification as required by law.
The NLRB’s complaints against the USPS reinforce the urgency of developing well-crafted breach response plans. Union organizations might wish to add items to their response plans that engage employee unions in the response process. Another precautionary measure is to solicit the input of the union in developing acceptable breach response protocols before a breach occurs rather than in the midst of a crisis situation.
Say you’re the president of Diamond Staffing Services. One morning, your phone is flooded with Twitter notifications. A few taps leads you to the source of the buzz: Someone opened a Twitter account parodying your company’s name and tweeted: “Work for Diamond? Pregnant = fired. We’re Diamond – we don’t care, LOL!” The tweet links to your company’s official Twitter account. Livid, you instruct your attorney to file a defamation lawsuit. Not so fast, your attorney says. First, you need to know who you’re suing, and the Twitter account was probably opened using fake information. What do you do?
This scenario is becoming more common as disgruntled employees and customers take to social media sites to air their grievances. Such users often post anonymously, and they have a First Amendment right to do so. To discover the identity of anonymous users, one must overcome First Amendment protections for anonymous speech.
A recent case illustrates the challenges of suing for defamation based on anonymous online statements. In Music Group Macao Commercial Offshore Ltd v. Does, 2015 WL 75073 (N.D. Cal. Mar. 2, 2015), a Washington-based company (Music Group) alleged that the defendants used anonymous Twitter accounts to defame the company and its CEO. Among other things, the anonymous users tweeted that Music Group “designs its products to break in 3-6 months,” “encourages domestic violence and misogyny,” and that its CEO “engages with prostitutes.” Music Group originally subpoenaed Twitter in Washington to reveal “the name, address, email address and any proxy address” of owners of the accounts. Twitter, which is based in San Francisco, did not agree to have a court in Washington decide wither it had to comply with the subpoenas. Music Group then filed a miscellaneous proceeding in the district court in the Northern District of California to enforce the subpoenas.
The district court initially granted Music Group’s motion to enforce the subpoena, but after reviewing an amicus brief filed by Public Citizen, Inc. (a public interest law firm), the court corrected its order and denied the motion. The court first took stock of the various tests used by courts in analyzing First Amendment protection of anonymous online speech. The court chose to apply a test that focuses on the nature of the speech. Under that test, a party seeking to discovery the identity of an anonymous speaker must first persuade the court that there is a “real evidentiary basis” for believing that the defendant has engaged in wrongful conduct that has caused real harm to the plaintiff’s interests. If the plaintiff makes this showing, then the court must weigh the harm to the plaintiff caused by allowing the speaker to remain anonymous versus the harm to the speaker’s interests in anonymity.
The court ruled that the tweet stating that Music Group “designs its products to break in 3-6 months” was legitimate commercial criticism, which is protected by the First Amendment. The tweet directed at Music Group’s CEO personally could not support a defamation claim brought by Music Group. The tweet alleging that Music Group “encourages domestic violence and misogyny” could be defamatory, the court noted, but there was more to it than just the words. The tweet linked to a video commercial promoting an audio mixer sold by Music Group. The commercial shows a man using the audio mixer to rebuff a woman’s demands that he stop working and come with her to a social function. The video was comedic in nature. Understood in context, the tweet was “joking and ironic” and did not “fall outside the First Amendment for being in poor taste,” the court wrote. The court ultimately decided that the balance of harms did not justify enforcing the subpoenas.
Music Group highlights some of the questions one should ask before launching into a lawsuit against an anonymous online poster:
- Do I have legitimate claims? You’ll need some evidence to support your claims to overcome the speaker’s First Amendment right to anonymity.
- Where do I find the identifying information? Typically, you’ll need to ask the owner of the website where the offending comments were posted. Sometimes that’s not enough because the user might have set up the account using a fake name and email address. In that case, you need to get other identifying information like the IP address of the user, determine the Internet Service Provider (ISP) associated with that IP address, and ask the ISP to disclose the user’s account information.
- How do I get the identifying information? A subpoena is typically the tool of choice. The rules governing subpoenas can be highly technical, so consulting an attorney is advisable. For example, in Music Group, Twitter, which is based in San Francisco, refused to comply with an order enforcing the subpoena issued by a Washington court. The plaintiffs in the case had to open a special proceeding in California to enforce the subpoena.
Working through these questions will help you determine if it’s worth suing an anonymous online speaker.
The New York Times recently reported that Hillary Rodham Clinton used a personal email address for work and personal matters while she served as Secretary of State. Many employees could probably appreciate why Ms. Clinton chose to use a private email address for work purposes. She enjoyed the convenience of carrying one mobile device instead of two. That’s the same reason the Bring Your Own Device movement has been rapidly gaining momentum.
The convenience of commingling professional and personal online accounts comes at a price. One danger is unauthorized disclosure of confidential information. Work-related information stored in an employee’s personal online account is not subject to security measures like firewalls, anti-virus software, and metadata scrubbing programs. Private online accounts may be vulnerable to cyberattacks, putting the confidentiality of their contents at risk. While such records might not concern national security matters as in the Clinton controversy, they could contain personnel information, medical history, or trade secrets, the disclosure of which could violate data privacy laws like HIPAA and the Sarbanes-Oxley Act, not to mention hurting a company’s competitive edge or creating a public relations debacle.
Another risk is noncompliance with recordkeeping policies. Work rules dictating how long work files are kept before they’re disposed help organizations manage the task of responding to information inquiries like discovery requests in litigation. In some jurisdictions, an organization’s failure to produce a document in discovery because it was destroyed in compliance with the organization’s document retention policy generally is not considered unlawful destruction of evidence. (Note: Hawaii’s court rules were amended this year to recognize such a defense). But spotty enforcement of a document retention policy could destroy that defense. Popular ways of transferring work files include forwarding them to a personal email address or uploading them to a personal cloud storage account. Such practices could result in work files being kept beyond their authorized retention period, thus casting doubt on whether an organization actually follows its document retention policy.
Managing these risks begins with adopting a formal policy on use of personal accounts for work purposes and training employees to follow the policy. Without a policy in place, employees might have few qualms about using their personal accounts for work. Consult with a lawyer with data privacy experience to ensure that your policy manages legal risks.
If your company decides to prohibit the transfer of work data to external locations, enforce that policy diligently. Work with your IT department or outside vendors to implement physical and software safeguards against unauthorized transfers. Conduct audits to ensure compliance with the policy.
Another strategy is to offer solutions that allow employees to work outside of the office conveniently without having to use their personal accounts. Consider hosting a private cloud storage site where employees can share files in a secured environment under your control. Also popular is virtual desktop software that allows employees to access their workstation remotely in a controlled environment.
Don’t wait until your employees’ data handling practices make the headlines before taking action to protect the confidentiality of your work files.
In 2007, the National Labor Relations Board (NLRB) issued its Register Guard decision allowing employers to prohibit employees from using company email to engage in discussions about the terms and conditions of their work with other employees or unions for purposes of “mutual aid and protection,” which are protected under Section 7 of the National Labor Relations Act. In April 2014, the NLRB issued a notice and invitation to the parties in a case involving Purple Communications, Inc. and interested amici curiae to file briefs on whether Register Guard should be overruled. The NLRB received numerous amici briefs on the issue. Employers were relieved when the NLRB deferred a decision on overruling Register Guard in September of last year.
The relief was short-lived. Just three months later, the NLRB reversed course and overruled Register Guard, noting that email “has become a critical means of communication” and is “a natural gathering place” for employees to communicate with each other. In a 3-2 decision involving Purple Communications, Inc., the NLRB ruled that employees who have access to their employer’s email system for work purposes presumptively have a right to use the system for protected communications on nonwork time.
Here are answers to some basic questions about how Purple Communications impacts company email policies:
Must employers give all their employees access to the company email system?
No. Employees have a right to use corporate email for protected communications only if they already are given access to the system for work or personal reasons. Purple Communications does not force employers to grant email access to anyone. For that matter, employers are not required to grant email access to non-employees, including unions and union organizers.
May employers put restrictions on use of company email for protected discussions during nonwork hours?
Maybe. Employers may restrict use of company email to engage in protected discussions during nonwork time by demonstrating that there are actual (as opposed to theoretical) “special circumstances” that “make the ban necessary to maintain production or discipline.” This appears to be a difficult standard to meet. Employers must establish a connection between the restriction and their interest in imposing the restriction.
Is it ok to ban all nonbusiness use of company email?
A total ban would be subject to the “special circumstances” test discussed above. According to the NLRB, the existence of special circumstances “will be a rare case.”
May employers impose guidelines on using nonbusiness of company email?
Yes. Employers may establish specific guidelines for nonbusiness use of corporate email. Use of corporate e-mail for protected communications may be restricted to nonworking time. Employers also have the right to establish “uniform and consistently enforced controls over its email system to the extent such controls are necessary to maintain production and discipline.” The single example provided by the NLRB is “prohibiting large attachments or audio/video segments, if the employer can demonstrate that they would interfere with the email system’s efficient functioning.”
May employers monitor their employees’ email use?
Yes. Employers may monitor computer and email systems for legitimate management reasons, such as ensuring productivity and preventing email use for harassment or other activities that could give rise to employer liability. However, employers may not change their monitoring practices specifically in response to union or other protected activity. On that note, any modifications to an email policy that targets protected activity for discrimination is likely unlawful.
Do employers need to change their email policies now?
Purple Communications applies retroactively, so unless the decision is appealed and stayed in the interim, employers should seriously consider modifying their company email policy to comply with the decision.
Does Purple Communications apply to other company electronic communications systems like texting or instant messaging?
Currently no, but the NLRB has signaled that it might extend the reasoning in the Purple Communications decision to other forms of electronic communication in the future.
Purple Haze: NLRB Still Unclear on Whether It Will Stop Employers From Limiting Use of Company Email to Business Purposes