Have you ever been tempted to delete a social media message you posted that exposes you or your company to liability? That post that seemed like a harmless joke but now could turn into evidence in a wrongful termination lawsuit. Or that photo that could cast you in an unflattering light. If it ever crossed your mind that no one will notice if you simply pressed the “delete” button, here’s a case illustrating why succumbing to the temptation doesn’t end well.

In Crowe v. Marquette Transportation Company, Gulf-Inland, LLC, 2015 WL 254633 (E.D. La. Jan. 20, 2015), Brannon Crowe sued his employer, Marquette, for injuries he sustained due to an accident that allegedly occurred at work. Marquette discovered a Facebook message Crowe had allegedly sent to a co-worker in which he admitted injuring himself while fishing. This prompted Marquette’s lawyers to serve Crowe with a discovery request for a complete copy of Crowe’s Facebook history.

Crowe’s response to the request was that he didn’t “presently” have a Facebook account. When confronted in his deposition with a printout of a Facebook message that appeared to have been sent from an account with the username “Brannon CroWe,” Crowe claimed that he stopped having a Facebook account around October 2014, and that his account had been hacked. To substantiate his hacking claim, Crowe pointed out rather unconvincingly that, unlike the username on the printout, there’s no capital “W” in his name.

Crowe wasn’t entirely forthcoming. Although Crowe was technically correct that he didn’t have an active Facebook account when he responded to the request in December 2014, the truth was that Crowe deactivated his Facebook account four days after receiving the discovery request in October 2014. To make things worse for Crowe, data in a deactivated Facebook account isn’t deleted. A deactivated Facebook account can be reactivated at any time. Needless to say, the court was displeased with Crowe’s attempts to evade discovery. The court ordered Crowe to provide Marquette with his entire Facebook account history and the login information for all his Facebook accounts.

Although Crowe involved an employee who tried to hide unhelpful social media information, the lessons from the case apply equally to employers. Deactivating a social media account doesn’t necessarily shield information in the account from discovery because the information is probably still available. Deleting a social media account also doesn’t always mean the information in the account is gone forever. It’s not unusual for social media providers to store deleted user data in its servers before permanently deleting the information. And even if social media information is truly deleted, that in itself can be problematic. A person (or company) has a duty to preserve evidence that’s relevant to reasonably anticipated litigation. Violating the duty to preserve can lead to unpleasant consequences, including court sanctions.

Learn from Crowe’s example. The next time you’re tempted to dispose of an incriminating Facebook post, deactivate the temptation, not your Facebook account.